I've done too many things to be bad at this.
Minnesota-born & Cairo-based (long story). Ex-corporate escapee. Former professional bellydancer (also a long story.) Keep reading for the full story.
You're tired of being told the problem is your mindset.
Good. Me too.
You've been doing the work. Showing up. Trying things that worked for other people and wondering why they're not working for you.
Because they were built for other people.
Most business coaching teaches you how your coach thinks — not what's actually broken in your specific business. The answer is almost always in the structure. Not the content. Not the mindset. Not the messaging. The structure — the offer, the pricing, the sales flow, the thing nobody actually looked at.
That's what I look at.
Hey, I’m Katie!
I'm from Minneapolis, but I live in Cairo now with my husband and Jojo, a German Shepherd who is objectively the cutest canine to have ever existed and respects none of my work hours. I speak Mandarin — lived in China for five years, which felt logical at the time. I used to dance professionally, which is either completely irrelevant to strategy work or explains everything about how I think under pressure, depending on who you ask.
I have ADHD, which means I am simultaneously the most distractible and most locked-in person you will ever hire. I own an amount of Hello Kitty merchandise that I have decided to stop justifying.
I also write a weekly newsletter called “Someone Had To.” Business, strategy, and whatever else is on my mind that Thursday. You should subscribe.
In the last 5 years, I’ve helped dozens of spaghetti-brained creatives and side-hustling geniuses:
Finally explain what they do in a way that clicks and converts
Create content that feels like a conversation, not a cry for help
Build momentum that doesn’t fizzle after three posts and one weird reel
What I believe in:
Strategy that doesn’t require you to become a productivity machine
Messaging that sounds like you, on your best day (but with better lighting)
Selling like a human, not a boss babe
If you’ve got the goods but not the structure — or if you’re ready to stop being your industry’s best kept secret — I’m ya girl.
My Core Values
My Core Values
A few things I care about more than email open rates — though, let’s be real, I care about those too.
Freedom > Formulas
Your business should work for your brain, your energy, and the life you actually want—not someone else’s cookie-cutter blueprint. No rigid frameworks, no $27 template hustle. Everything we build is designed around you.
ND-Friendly Always
No shame for needing rest. No punishment for having a non-linear workflow. If your brain forgets what day it is or thrives on “all in then nap for 3 days” energy? We design for that. This is a judgment-free, dopamine-friendly zone.
Anti-Burnout by Design
If your success depends on 24/7 performance, that’s not success—it’s a countdown to collapse. We pace things on purpose, create structure that feels good, and make sure your business doesn’t eat your entire life.
Psst….if you haven’t figured it out yet, I’m a white lady living in the Middle East, married to an Egyptian man.
If you’re bringing Islamophobia, racism, colorism, or any other -ism? You can see yourself out. Free Palestine 🍉 and fuck ICE.