Half-ass your marketing. Full-ass your work.
For done-for-you service providers who are good at what they do — and tired of being told to become content creators to make more money.
Right now, things are fine.
You've got clients. The work is coming in. You're delivering, they're paying, the bills are getting handled.
Fine.
But you know exactly which client could drop off tomorrow.
The one whose contract is up. The one who's been a little quiet lately. If they left, you'd feel it. Not catastrophic trouble, just that specific stomach-dropping kind where you realise you haven't had a new referral in weeks. Maybe months.
You're not failing. You're one client away from zero.
You've barely touched your socials. You haven't put anything out there because you've been too busy delivering to market. Now the pipeline is empty, and your only options are “I'll do whatever you want, just please hire me” or a retainer that takes six months of trust-building to sell.
One is panic. The other is a prayer.
You think it's a marketing problem. It's almost never a marketing problem.
The fix isn't becoming a full-time content creator. You need a steady influx of leads that fits how you actually work — and it starts with one offer. Not ten. The one that's easy to say out loud, easy to refer, easy to sell.
I find what it actually is. Then I fix it.
DOES THIS SOUND LIKE YOU?
You're good at what you do. That's what you should be spending your time on.
You're a done-for-you service provider — designer, copywriter, bookkeeper, OBM, social media manager, or anyone else who sells their skill as a service.
You want to do your work, pay your bills, and take a couple of vacations and put some aside for retirement— not scale to infinity and make a global impact and be the next Michelle Obama
You've got clients and a track record, and your revenue still doesn't reflect what you're actually doing.
You've tried other coaching and came out with better language and the same structural problems.
You want the thing diagnosed, not workshopped.
You can handle being told what's actually broken.
Cool, here’s what we can fix:
🔎 Your Visibility
So you’re not posting into the void or relying on hope and algorithms. You get seen by the right people (without dancing on Reels or trauma-dumping for engagement.)
✍️ Your Messaging
We cut the vague, polite, LinkedIn-y language (or the overly performative “bestie” energy that’s been popular) and get your point across clearly.
Your content starts making sense to the people who are already circling and gives them a reason to pay.
🤑 Your Sales
You don’t need to “charge your worth.” You need a sales system, positioning, and an offer suite that still works when your executive function checks out.
Three ways in.
30-Minute Training & Workbook
Secret Menu Training
The offers you're not putting on your sales page — and why you should be. The one that closes fast, refers easily, and gets people in the door before they're ready for the big commitment.
Free!
Two-Week Intensive
Hot Offer on Repeat
One offer, diagnosed, structured, and ready to sell — in two weeks. Not your whole suite. The one offer that becomes your anchor while everything else catches up.
Six-Month Coaching Retainer
Strategic Advisory
A strategist who knows your whole business, tells you the truth about it, and is reachable when something comes up. 3 spots. Founding rate.
$1200/
month
$750
WHAT THE BADDIES SAY
WHAT THE BADDIES SAY
⭐⭐⭐⭐⭐
“I could bring her a half-baked idea, and she would help me shape it into something that felt clear and doable. Her feedback was always spot on, and I left every session feeling more focused and ready to move forward.”
— JODI DARRING · OBM, DARRING VIRTUAL SERVICES
⭐⭐⭐⭐⭐
“I recently launched a new program with an ambitious goal, and met that goal, thanks to a solid roadmap that I wouldn't have implemented without Katie's help.”
— ROSA NOREEN · OWNER, GRACE ACADEMY OF DANCE
WHAT THE BADDIES SAY
WHAT THE BADDIES SAY
HEY, I’M KATIE!
I've done too many things to be bad at this.
👋 I'm Katie Shaarany — the strategist you hire when you're tired of being told the problem is your mindset.
I spent 15 years as a corporate fraud analyst, finding problems that everyone else had already looked at and missed. I now do exactly the same thing for service-based businesses — specifically the part where your offer is priced wrong, structured wrong, or bleeding money somewhere between “I'm interested” and actually getting paid.
Based in Cairo. Speaks Mandarin. Will tell you things other people have been too polite to say.