You’re good at what you do. That’s what you should be doing more of.
For DFY service providers who are tired of being a gun for hire.
More money and less of the work you hate!
🤑
More money and less of the work you hate! 🤑
You should be able to leave your laptop and not think about it until morning.
You’re good at what you do. Your clients know it. Your results show it.
And you are still making every single decision alone — the rate raise, the scope creep conversation, the new offer, the hire — in whatever headspace is left over after actually doing the work. Nobody in your corner knows your business well enough to actually weigh in. And how would they? There are ten other people on that mastermind call.
That’s not a you problem. It’s a structure problem. And structure is fixable.
THE ACTUAL PROBLEM
You're not burned out. You're tired of being a gun for hire. 🔫
You've tried stuff. More Reels. Summits. Someone probably told you to stop trading time for money and package your expertise into a course. Meanwhile, the offer is structured wrong, the pipeline only moves when you're pushing it, and the revenue resets every time a project ends.
Nobody looked at that part. You got better language for the same broken foundation.
That's what I fix.
WHAT IT ACTUALLY FEELS LIKE
Every one of these has happened to you.
It’s Tuesday at 2pm.
A client emails you something that makes your stomach drop. You draft three responses, delete them all, and spend the rest of the day in your head about it. What you actually needed was someone to read the email and tell you what to say in twenty minutes.
Now you have that.
Your new offer isn’t landing.
You don’t know if it’s the price, the positioning, the offer itself, the audience, or the timing. You’ve been staring at it for a week. Everyone you ask gives you a different answer because none of them know your business well enough to actually weigh in.
Now you have that.
The scope crept and you absorbed it.
The project grew. You kept saying yes. Now you’re doing twice the work for the same money and you don’t know how to bring it up without it being weird.
Now you have that.
Your pipeline went quiet and you don’t know why.
You’ve been delivering. You’ve been posting — kinda. The clients you have are fine. But nothing new is coming in and you haven’t had a referral in weeks. Something in the offer, the visibility, or the sales flow is broken.
Now you have that.
You’ve been sitting on a rate raise for six months.
You know the number is wrong. You’ve known for months. You keep finding reasons not to send the email — and every week you don’t, it costs you. You need someone to look at your numbers, tell you what to charge, and help you write the email.
Now you have that.
WHY YOU’RE TALKING TO ME SPECIFICALLY
I spent fifteen years as a corporate fraud analyst finding the thing everyone else had already looked at and missed.
I spent fifteen years as a corporate fraud analyst finding the thing everyone else had already looked at and missed. The gap between what the numbers said and what was actually happening. The process that looked fine on paper and was bleeding money in practice.
I do the same thing now for service businesses. Turns out "this offer isn't converting" and "this transaction looks suspicious" respond to the same diagnostic process. You pull the right thread, you find the real problem, you fix that instead of the thing everyone assumed was the problem.
What that means for you: I'm not showing up with a framework I already decided on before we met.
HOW IT WORKS
HOW IT WORKS
A PLAN, NOT A VIBE
What 6 Months Actually Looks Like
Roughly. Because your business isn't the same as the last person's, and I'm not going to pretend I already know what you need before I've looked at anything.
Month 1
We find what's bleeding. There's always something — an offer that's underpriced, a package that's hard to say yes to, a sales conversation that keeps stalling in the same place. We find it, and we stop it.
Month 2
We build the anchor. The one offer that holds everything else up — priced right, structured right, easy to sell on repeat.
Months 3-6
We stabilize the revenue. That means working through whatever combination of visibility, messaging, and sales is broken for your specific business — in that order, because doing them out of order is usually why nothing has worked so far.
A NOTE ON HOW I WORK
I don't do mindset work. Not because I think it doesn't matter — but because in my experience, clarity is a byproduct of fixing the actual problem. You don't need to unblock yourself. You need a better offer structure. The confidence shows up when the thing you're selling finally makes sense.
If you want to try this before committing to six months, Hot Offer on Repeat is a one-month engagement where we take one offer, diagnose it, structure it, and get it ready to sell. If you decide to move into Strategic Advisory after that, the $750 comes off your first invoice.
Two weeks to see how we work together. Six months to fix the rest.
WHAT’S INCLUDED EVERY MONTH
Every month. Not just the good ones.
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You come with what’s on your mind. I come with notes from where we left off. Not a check-in. A working session.
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No agenda, no prep, book 24 hours in advance. For when Tuesday at 2pm happens and you need someone now, not at your next scheduled call.
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Copy reviews, pricing gut-checks, client situation triage, sales conversation support. Real time, while it matters.
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I review your entire business before day one. We’re not spending the first month figuring out the basics — I already know where to look.
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Not just whatever you brought to the last session. The month, the quarter, the six months. The pattern across all of it. The thing you’ve stopped noticing because you’ve been staring at it too long.
WHAT THE BADDIES SAY
WHAT THE BADDIES SAY
⭐⭐⭐⭐⭐
“She has a way of helping you see the bigger picture while keeping you focused on what it takes to bring that vision to life. Even with my background in marketing, I found her perspective incredibly valuable. She brings both strategic clarity and strong execution, and she consistently does everything she says she will, and more.”
— ELIZABETH M. KIT · SENIOR MARKETING & COMMUNICATIONS MANAGER
⭐⭐⭐⭐⭐
“When I’m feeling overwhelmed with 1001 great ideas and not knowing where to start, she helps me get clarity on what will move me forward in this moment. When I want to do a thing but don’t quite know where to start, she gets to the root of it. When I’m resisting something, she is great at knowing when to push through and when to reevaluate. She’s funny, frank, and 100% there for me.”
— ROSA NOREEN · OWNER, EMBER BOOKKEEPING SERVICES
⭐⭐⭐⭐⭐
“Katie is the perfect no-nonsense strategist for anyone who needs to cut through the fluff. She’s supportive, strategic, and an expert at helping you get out of your own way.”
— MICHELLE POSTON · SOCIAL MEDIA FOR SOMATIC PRACTITIONERS
WHAT THE BADDIES SAY
WHAT THE BADDIES SAY
“This is actually my second time working with Katie.
The first time, I learnt a lot—I went from using social media haphazardly to understanding that you can use it as a tool and a plan to share your message. I came back because I knew I needed accountability, help focusing what my message was, and a general no-nonsense take to get through the fluff. In our little time together now, we’ve found a focus for me, I’ve started to offer more local events, and I only see bigger and better things in the future.”
- Michelle Poston, returning client
Feldenkrais practitioner & Middle Eastern dance instructor
IS THIS FOR YOU?
Read both. Then decide.
Yes if:
You have a business — clients, offers, a track record — and you're still rebuilding from zero every time a project ends.
You've tried other coaching and came out with better language and the same structural problems.
You want to do your work, get paid for it, and stop starting over.
This is NOT for you if:
You’re still figuring out what you sell — do Hot Offer on Repeat first.
You want someone to validate your current approach and help you do more of it.
You need the path to feel comfortable before you’ll take it.
Three spots. Six months.
Someone who finds what’s broken for a living, in your corner from day one.
The Investment
$1,200/month · 6-month commitment
When these three spots fill, the price goes to $1,500/month. Not a fake deadline — just how founding rates work.
Office hours: Monday–Thursday, 12-8 pm Cairo time. That's roughly 5am–1pm Central US.
Apply
More money. Less of the work you hate. Let's figure out if we're the right fit to get there.